“Emily in Paris” omaggia Cucinelli e il borgo di Solomeo

The American series, in this last season, moves to Rome and the protagonist finds herself visiting the village of Solitano (a fictional place) with a textile entrepreneur. The references to Cucinelli and Solomeo are very evident. Seeing is believing!

Those who know the reality of Brunello Cucinelli and Solomeo will surely have noticed: in the last two episodes of the fourth season of the American series Emily in Paris there is a strong reference to the entrepreneur and the Umbrian village. The protagonist Emily Cooper (Lily Collins) finds herself in Rome in the company of Marcello Muratori (Eugenio Franceschini), a young Italian entrepreneur.

His is a successful family-run company that produces cashmere in the village of Solitano (the real village is that of Ostia Antica), on the outskirts of the Capital: here the Muratori family, textile entrepreneurs tied to traditional values and simple living, have built a school and a theater. But that’s not all. There is also an explicit homage to Brunello Cucinelli’s father, Umberto: in fact, Marcello Muratori’s father is called Umberto.
There is no doubt about it, the analogies are obvious although full of clichés about Italy and its villages, but after all, our country is also this and it is what the American and Asian markets like so much.

Marcello ed Emily per le vie di Solitano

Confirmation of the quote also comes from Brunello Cucinelli himself, who yesterday in a post on Instagram thanked the creator of the series, Darren Star, for this tribute. «My dearest Darren, in the penultimate and last episode of the fourth season of the Netflix series Emily in Paris, conceived and directed by you with genius, some expressions and key words, such as Solitano, discreet luxury, Umberto Muratori, family business, tradition, sobriety, love of humanistic values and others, constitute the most extraordinary material for the fun allegory of Solomeo and my life that you were able to create. In seeing those episodes where the reality of Solomeo is represented allegorically, my heart was filled with joy and gratitude, and I am sure that even more than me, my father Umberto, who passed away two years ago, smiled happily, whom you so graciously wanted to remember in Umberto Muratori, a character created by you who, in addition to the name, recalls in the surname the profession of my beloved father» writes the entrepreneur.